Amazon Design
Cooper & Bella
Cooper & Bella
Amazon creative direction for a pet wellness brand that needed clearer product education, benefit hierarchy, and a more ownable visual system.
Turning product details into reasons to buy.
The creative work focused on making the formula easier to understand in the moments shoppers actually evaluate: thumbnail, PDP image stack, ingredient proof, instructions, and comparison points.
I shaped the design direction around clarity first, with a clean hierarchy that could communicate benefits quickly while still feeling warm, premium, and trustworthy for a pet wellness audience.
Outcome
A clearer Amazon story.
The system created a more useful path from problem to product: easier education, stronger claim support, and a premium visual rhythm that could extend across launches and PDP updates.
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Send over your brand/product, tell me about your Amazon problem, AI workflow question, or launch you are trying to clean up. I will help you find the highest-leverage next move.