Amazon Design
Earth Animal
Earth Animal Amazon
Amazon creative support for a pet brand that needed cleaner benefit communication, stronger trust points, and more organized product education.
Making product value easier to trust.
Pet shoppers need reassurance quickly. The creative direction focused on reducing friction by organizing ingredients, use cases, product benefits, and proof points into a simpler visual system.
I treated the PDP as a decision path, not just a gallery: each image had to answer one question and make the next click feel easier.
Outcome
A more useful PDP system.
The final creative structure gave the brand a clearer way to translate product benefits into shopper confidence, with image logic that could be reused across SKUs and campaigns.
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