Web Design
Kind Patches
Kind Patches Web Design
A conversion-focused DTC site refresh that made the shopping path clearer, softer, and more intuitive for a fast-growing wearable wellness brand.
The full shopping story, tightened into one clear flow.
The site needed to explain a new product format quickly, build trust without overexplaining, and help shoppers find the right patch without getting lost in product logic.
I shaped the experience around a guided path: brand promise first, best sellers next, then education, goals, ingredients, social proof, and community. Each section has a job, so the experience can sell without feeling pushy.
Website Preview
The full shopping story, tightened into one clear flow.
The homepage design was built as a guided path: brand promise first, best sellers next, then education, goals, ingredients, social proof, and community. Each section has a job, so the experience can sell without feeling pushy.
Outcome
A store that teaches and sells at the same time.
The refresh turned the site into a clearer product education system: easier bundles, sharper product context, stronger trust points, and a visual language that could keep scaling across launches, landing pages, and paid traffic.
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Send over your brand/product, tell me about your Amazon problem, AI workflow question, or launch you are trying to clean up. I will help you find the highest-leverage next move.