Lights & Palms needed more than a logo. The project needed a full marketing system that could explain the service, show the transformation, build trust, and turn interest into booked quotes.
A lighting brand with warmth and polish.
I wanted the identity to feel sunny, memorable, and specific to the Palm Springs energy behind the service. The logo, palette, and type direction bring warmth to a technical home upgrade while still feeling professional enough for premium installs.
A website built for quotes.
The website needed to make the offer obvious fast: permanent lighting, outdoor installs, tree wrapping, and custom light design. I structured the page around clear service education, real install imagery, social proof, and direct quote paths so paid traffic had somewhere useful to land.
Social, video, and Meta ads with a job to do.
I built the marketing direction around before-and-after moments, install credibility, and the emotional payoff of seeing a home lit up. That included social media creative, short-form video direction, Meta ad strategy, campaign setup, and deployment so the brand could show up consistently after launch.
Brand, website, and marketing moving together.
The finished system gave Lights & Palms a clear way to show up across every touchpoint: identity, website, quote flow, social media, video content, Meta ads, and launch creative all working from the same point of view.
