Rebrand & Website
Neato
Neato ReBrand + Website
A full rebrand for a 2P eCommerce acceleration partner, built to make Neato feel as sharp, alive, and operationally fluent as the Amazon business it runs for CPG brands.
View Live Project
Amazon. Handled.
Neato runs Amazon like a real retail business for middle-market and enterprise CPG brands, so the brand needed to feel confident enough for serious growth conversations without losing its quick, playful personality.
I led the rebrand from creative strategy through execution: the smiley wordmark, ownable "n" mark, Lausanne-based type system, candy-bright color palette, custom icon library, marketing website, social content, and campaign creative all ladder back to one clear promise.
The identity balances warmth and enterprise polish. The friendly mark gives the brand an instant memory hook, Lausanne creates a bold but readable hierarchy, and the palette pairs Buttercream, Flamingo, and Sunset Strip with grounded neutrals and Vault near-black.
I also created a custom icon library with light and dark variants, including Bedrock, Hive, Brand HQ, FLOW, Recon, Money, and more, so Neato’s services and internal tools could share one cohesive visual language.
Website Direction
A marketing site built around one unmistakable promise.
I designed and art directed the website from the hero through the "How 2P Works" model, "The Sauce" service grid, and conversion-focused CTAs, using the page flow to turn a complex Amazon partnership model into a fast, confident story.
Outcome
A brand that feels fresh, confident, and unmistakably alive.
The final system gave Neato a cohesive visual language across identity, web, icons, tools, social, and campaign creative, positioning the company as a sharp 2P partner with an easy-to-remember promise: Amazon. Handled.
Get In Touch
Interested in working together?
Send over your brand/product, tell me about your Amazon problem, AI workflow question, or launch you are trying to clean up. I will help you find the highest-leverage next move.